Find broken links in your site or blogs

Find broken links in your site or blogs

Broken links annoy the visitors to your web site, which lowers you percentage of return visitors.

In addition, broken links on your web site may negatively affect your search engine rankings.

Finding broken links on your web site can be accomplished by either a downloadable program such as Xenu Link Sleuth, or by using a web-based application such as the W3C Link Checker.

Xenu Link Sleuth

Xenu's Link Sleuth (TM) checks Web sites for broken links. Link verification is done on "normal" links, images, frames, plug-ins, backgrounds, local image maps, style sheets, scripts and java applets. It displays a continously updated list of URLs which you can sort by different criteria. A report can be produced at any time.

Additional features:

Simple, no-frills user-interface

Can re-check broken links (useful for temporary network errors)

Simple report format, can also be e-mailed

Executable file less than 500K

Supports SSL websites ("https:// ")

Partial testing of ftp and gopher sites

Detects and reports redirected URLs

Site Map

W3C Link Checker

With the W3C Link Checker, you simply enter the address (URL) of a document that you would like to check into their online form.

Read more »

Find broken links in your site or blogs

Find broken links in your site or blogs

Broken links annoy the visitors to your web site, which lowers you percentage of return visitors.

In addition, broken links on your web site may negatively affect your search engine rankings.

Finding broken links on your web site can be accomplished by either a downloadable program such as Xenu Link Sleuth, or by using a web-based application such as the W3C Link Checker.

Xenu Link Sleuth

Xenu's Link Sleuth (TM) checks Web sites for broken links. Link verification is done on "normal" links, images, frames, plug-ins, backgrounds, local image maps, style sheets, scripts and java applets. It displays a continously updated list of URLs which you can sort by different criteria. A report can be produced at any time.

Additional features:

Simple, no-frills user-interface

Can re-check broken links (useful for temporary network errors)

Simple report format, can also be e-mailed

Executable file less than 500K

Supports SSL websites ("https:// ")

Partial testing of ftp and gopher sites

Detects and reports redirected URLs

Site Map

W3C Link Checker

With the W3C Link Checker, you simply enter the address (URL) of a document that you would like to check into their online form.

Read more »

CPC ADVERTISING

CPC ADVERTISING

If you have a web site and would like to profit from it, one of the ways that many web site publishers monetize their site is with CPC ad networks. CPC ad networks are considered to be one of the best ways to earn a profit off of content sites and highly trafficked web sites on the web.

CPC Defined

CPC is an acronym for Cost per Click, it is an extremely useful technique used by advertisers to market and promote their web site. In essence, an advertiser using CPC will pay a fee for a specific action, in this case for a viewer to click on the advertiser.s ad and be sent to the advertiser.s web page. CPC is sometimes referred to as PPC (pay per click). These two terms are interchangeable.

Cost per click works by an advertiser bidding on keywords that are most likely to target a group of viewers that would most likely be searching for a specific product or service that they sell. For instance, an advertiser that sells golf clubs online would bid on the keywords .golf club. hoping that a potential consumer looking to buy golf clubs searches for the term and then sees the ad. Once the viewer sees the ad, he or she might click on the ad resulting in the viewer being taken to the advertisers. site, where hopefully a chance at a sale can be made.

Cost per click is extremely advantageous to an advertiser, because it gives the advertiser a low cost solution to find potential consumers that are actively searching for specific types of products. Cost per click is one of the best ways to target your products to a specific market at a fairly low cost. Advertisers are only charged a fee, based upon their bid when their ad is clicked. Cost per click works for large markets and very small niche markets.

CPC Ad Networks

CPC ad networks are the most popular advertising networks online, the most notable being Google Adwords and Yahoo! Search Marketing (formerly known as Overture). There are two types of entities that can benefit from CPC ad networks, they are advertisers and publishers.

Advertisers find it extremely easy to set up an advertising campaign and reach their target market on the web. Because advertisers bid on keywords, they are able to choose the amount they pay for the cost of having a potential customer to view their site. Keyword bidding usually starts out at $.01 and can reach several dollars per click, however, the vast majority of bids usually fall far below $1 per click. In addition, advertisers can create a monthly or daily budget for their advertising campaign to reach as many potential customers that their budget allows. An advertiser that signs up with a CPC ad network is usually able to create an account, create a textual ad and have it shown to potential customers in usually less than one day.

Besides keyword cost per click ad networks there are two other categories, they include: Product CPC ad networks and Services CPC ad networks.

Product CPC ad networks allow their advertisers to send a feed of their product databases to the ad network. When a person searches for a specific product, various links for products from advertisers appear. It should be noted that the advertisers that pay the most for a product to appear, will usually appear at the top of the results. However, it should be noted that once products from many manufactures are listed on the screen, the viewer can easily sort by product price. Product CPC ad networks are sometimes referred to as Price comparison sites or Product comparison engines.

Service CPC ad networks are very similar to product CPC, except they allow their advertisers to send a feed of their service database. The most popular services can include airfare, hotel rooms, etc.

CPC Ad Networks and Publishers

While advertisers find CPC ad networks to be extremely beneficial in targeting their products and services to online viewers, publishers that develop web sites also can profit as well. Monetizing almost any kind of content web site is extremely easy with CPC ad networs. Just as there are many ad networks for advertisers to promote their goods, there are also a wide range of networks that make it extremely easy for publishers to monetize their web sites. CPC ad networks such as Google AdSense, Yahoo! Publishers Network, etc pay a commission to a publisher for allowing them to post their CPC ads on their site. Each time a viewer on the publishers site clicks an ad, the ad network pays a commission. Many ad networks do not give exact details on the amount they pay for each ad clicked, however estimates vary from 10% to 70%.

Read more »

CPC ADVERTISING

CPC ADVERTISING

If you have a web site and would like to profit from it, one of the ways that many web site publishers monetize their site is with CPC ad networks. CPC ad networks are considered to be one of the best ways to earn a profit off of content sites and highly trafficked web sites on the web.

CPC Defined

CPC is an acronym for Cost per Click, it is an extremely useful technique used by advertisers to market and promote their web site. In essence, an advertiser using CPC will pay a fee for a specific action, in this case for a viewer to click on the advertiser.s ad and be sent to the advertiser.s web page. CPC is sometimes referred to as PPC (pay per click). These two terms are interchangeable.

Cost per click works by an advertiser bidding on keywords that are most likely to target a group of viewers that would most likely be searching for a specific product or service that they sell. For instance, an advertiser that sells golf clubs online would bid on the keywords .golf club. hoping that a potential consumer looking to buy golf clubs searches for the term and then sees the ad. Once the viewer sees the ad, he or she might click on the ad resulting in the viewer being taken to the advertisers. site, where hopefully a chance at a sale can be made.

Cost per click is extremely advantageous to an advertiser, because it gives the advertiser a low cost solution to find potential consumers that are actively searching for specific types of products. Cost per click is one of the best ways to target your products to a specific market at a fairly low cost. Advertisers are only charged a fee, based upon their bid when their ad is clicked. Cost per click works for large markets and very small niche markets.

CPC Ad Networks

CPC ad networks are the most popular advertising networks online, the most notable being Google Adwords and Yahoo! Search Marketing (formerly known as Overture). There are two types of entities that can benefit from CPC ad networks, they are advertisers and publishers.

Advertisers find it extremely easy to set up an advertising campaign and reach their target market on the web. Because advertisers bid on keywords, they are able to choose the amount they pay for the cost of having a potential customer to view their site. Keyword bidding usually starts out at $.01 and can reach several dollars per click, however, the vast majority of bids usually fall far below $1 per click. In addition, advertisers can create a monthly or daily budget for their advertising campaign to reach as many potential customers that their budget allows. An advertiser that signs up with a CPC ad network is usually able to create an account, create a textual ad and have it shown to potential customers in usually less than one day.

Besides keyword cost per click ad networks there are two other categories, they include: Product CPC ad networks and Services CPC ad networks.

Product CPC ad networks allow their advertisers to send a feed of their product databases to the ad network. When a person searches for a specific product, various links for products from advertisers appear. It should be noted that the advertisers that pay the most for a product to appear, will usually appear at the top of the results. However, it should be noted that once products from many manufactures are listed on the screen, the viewer can easily sort by product price. Product CPC ad networks are sometimes referred to as Price comparison sites or Product comparison engines.

Service CPC ad networks are very similar to product CPC, except they allow their advertisers to send a feed of their service database. The most popular services can include airfare, hotel rooms, etc.

CPC Ad Networks and Publishers

While advertisers find CPC ad networks to be extremely beneficial in targeting their products and services to online viewers, publishers that develop web sites also can profit as well. Monetizing almost any kind of content web site is extremely easy with CPC ad networs. Just as there are many ad networks for advertisers to promote their goods, there are also a wide range of networks that make it extremely easy for publishers to monetize their web sites. CPC ad networks such as Google AdSense, Yahoo! Publishers Network, etc pay a commission to a publisher for allowing them to post their CPC ads on their site. Each time a viewer on the publishers site clicks an ad, the ad network pays a commission. Many ad networks do not give exact details on the amount they pay for each ad clicked, however estimates vary from 10% to 70%.

Read more »

Adding a site search feature to your site or blog

Adding a site search feature to your site or blog

A site search feature is an option to enable your web users to search your entire web site for the content they are looking for.

The two general methods of implementing a site search are:

·                                 Site Search Online Services

·                                 Site Search Server Based Programs

Site Search Online Services

FreeFind is an online service that will automatically create, update and host a site search feature for you. FreeFind is free for personal use on sites with less than 32MB of HTML. FreeFind also creates a site map for your site.

Google's Customizable Free Search is a useful tool that implements a site search using the Google database along with an option to use Google to search the entire Internet.

FreeFind is a better tool to use if Google doesn't index your site frequently. FreeFind will index your site whenever you choose.

Google's site search has a slightly more attractive user interface.

Other services which implement and host site searches include:

·                                 FusionBot

·                                 BraveNet Site Search

·                                 Atomz

·                                 Picosearch

·                                 siteLevel

·                                 SpaceSurfer MiniSearch

·                                 WhatUSeek SiteLevel

Site Search Server Based Programs

Some webmasters prefer to install and use a site search program on their server. This is a greater administrative burden, but it also gives the webmaster greater control over his site search.

Most of these server based site search systems are PERL scripts.

The current leader in site search is ht://dig. However, ht://dig is powerful and can be complex to setup. A smaller and easier package might be better for your needs.

Other software packages which implement site search include:

·                                 aspseek

·                                 DataparkSearch

·                                 FM SiteSearch Pro

·                                 nutch

·                                 mnoGoSearch

·                                 Fluid Dynamics Search Engine

·                                 Perlfect Search

·                                 KSearch

·                                 SiteSearchPro

·                                 eXtropia Site Search

Search Tools is an amazingly good web site for finding the right search tools for a web site or Intranet.

Read more »

Adding a site search feature to your site or blog

Adding a site search feature to your site or blog

A site search feature is an option to enable your web users to search your entire web site for the content they are looking for.

The two general methods of implementing a site search are:

·                                 Site Search Online Services

·                                 Site Search Server Based Programs

Site Search Online Services

FreeFind is an online service that will automatically create, update and host a site search feature for you. FreeFind is free for personal use on sites with less than 32MB of HTML. FreeFind also creates a site map for your site.

Google's Customizable Free Search is a useful tool that implements a site search using the Google database along with an option to use Google to search the entire Internet.

FreeFind is a better tool to use if Google doesn't index your site frequently. FreeFind will index your site whenever you choose.

Google's site search has a slightly more attractive user interface.

Other services which implement and host site searches include:

·                                 FusionBot

·                                 BraveNet Site Search

·                                 Atomz

·                                 Picosearch

·                                 siteLevel

·                                 SpaceSurfer MiniSearch

·                                 WhatUSeek SiteLevel

Site Search Server Based Programs

Some webmasters prefer to install and use a site search program on their server. This is a greater administrative burden, but it also gives the webmaster greater control over his site search.

Most of these server based site search systems are PERL scripts.

The current leader in site search is ht://dig. However, ht://dig is powerful and can be complex to setup. A smaller and easier package might be better for your needs.

Other software packages which implement site search include:

·                                 aspseek

·                                 DataparkSearch

·                                 FM SiteSearch Pro

·                                 nutch

·                                 mnoGoSearch

·                                 Fluid Dynamics Search Engine

·                                 Perlfect Search

·                                 KSearch

·                                 SiteSearchPro

·                                 eXtropia Site Search

Search Tools is an amazingly good web site for finding the right search tools for a web site or Intranet.

Read more »

Monetizing web sites CPA Advertising

Monetizing web sites CPA Advertising

For those interested in monetizing their web site or that have a product or service that they would like to advertise and promote, CPA ad networks are considered to be one the most advantageous forms of advertising available online.

CPA Defined

CPA stands for Cost per Action. Generally speaking publishers that own trafficked web sites are paid by the advertiser when a visitor performs a specific action. These actions can vary, but usually include either viewing a site, filling out a form to join a newsletter or to receive information which is sometimes referred to generating leads or list building and/or buying a product. It should be noted that the advertiser will usually state which type of action he will pay for and may include payment for only one type of action or will vary payments for several types of actions that are completed.

CPA can also stand for Cost per Acquisition. Cost per acquisition is a more detailed term used to state that a specific, required action is requested in order for the advertiser to pay a commission or fee to the publisher. For instance, most CPA ad networks that sign up affiliates (web site publishers) for cost per acquisition marketing require the affiliate to return a certain response. An affiliate might be paid for each visitor that signs up for a newsletter or an affiliate might be paid a certain commission for selling a product. Cost per action can include cost per acquisition; however the reverse is not always true.

The CPA Ad Network

CPA ad networks sign up publishes to promote and market an advertisers. web site, products and services. The publishers that are signed up by the CPA ad network are called affiliates. CPA ad networks are sometimes referred to as affiliate networks. While this is not entirely wrong, they do have some differences. CPA ad networks can be seen as CPA brokers, they work very closely with their advertising clients to find the top publishers to market and advertise their products. They differ from affiliate networks in a number of ways. First, CPA ad networks are very client focused whereas most affiliate networks are much more passive when it comes to advertiser CPA performance. In addition, many affiliate networks usually require their affiliates to pay a start up fee, as well as be prequalified in a number of areas. As a publisher, CPA ad networks are usually much less strict on who can join and are normally free to join. In addition, besides being extremely focused on an advertiser.s performance, CPA ad networks generally work hard on retaining their affiliates, usually by paying them very well and on a regular payment schedule.

Lead Generation

Lead generation is one of the most popular products that CPA ad networks offer. Generating leads is one of the mainstays of a CPA ad network. Most CPA ad networks work with thousands of publishers in almost every niche to generate lead generation. Lead generation is usually in the form of having a web site visitor sign up for a newsletter, more information about a product or service or to win a prize. Many advertisers build profitable marketing lists with information that is gathered from generating leads. Usually an advertiser will pay a specific fee for each compete lead a publisher receives. The role of the CPA ad network is to broker the advertisers lead generation campaign to the right publishers. Most CPA ad networks spotlight advertisers campaigns to their affiliates, in addition specific affiliates may get preferential treatment especially if they produce a lot of revenue or are in a specific niche. It should also be noted that many CPA ad networks take their campaigns to other ad networks to see if other affiliates are interested in promoting a specific campaign. In the industry this is known as competition and many CPA ad networks work together in this endeavor.

Commission for Acquisition

While lead generation is the main stay of CPA ad networks, other products that are available are cost per acquisitionwhich is the sale of a product or service. Publishers promote and advertise a product on their web site and if this product is sold, the advertiser pays a commission that is already pre determined. While this is one of the most advantageous ways to market a product for an advertiser, there is a lot of risk on the part of the publisher, most notably the expense of promoting the product and the advertising space given to the product on the publisher.s web site. CPA ad networks work very closely with the advertiser and usually make sure the product is up to par for its affiliates.

CPA Ad Networks Attract Big Name Advertisers

While there are plenty of smaller businesses selling products and services, one thing that publishers should consider when thinking about joining a CPA ad network are all the big name advertisers that use a CPA ad network. If you are concerned about the product and services that you will be promoting on your web site, you should know that up to 40% of advertisers on CPA ad networks are large corporations with well known products and services.

Read more »

Monetizing web sites CPA Advertising

Monetizing web sites CPA Advertising

For those interested in monetizing their web site or that have a product or service that they would like to advertise and promote, CPA ad networks are considered to be one the most advantageous forms of advertising available online.

CPA Defined

CPA stands for Cost per Action. Generally speaking publishers that own trafficked web sites are paid by the advertiser when a visitor performs a specific action. These actions can vary, but usually include either viewing a site, filling out a form to join a newsletter or to receive information which is sometimes referred to generating leads or list building and/or buying a product. It should be noted that the advertiser will usually state which type of action he will pay for and may include payment for only one type of action or will vary payments for several types of actions that are completed.

CPA can also stand for Cost per Acquisition. Cost per acquisition is a more detailed term used to state that a specific, required action is requested in order for the advertiser to pay a commission or fee to the publisher. For instance, most CPA ad networks that sign up affiliates (web site publishers) for cost per acquisition marketing require the affiliate to return a certain response. An affiliate might be paid for each visitor that signs up for a newsletter or an affiliate might be paid a certain commission for selling a product. Cost per action can include cost per acquisition; however the reverse is not always true.

The CPA Ad Network

CPA ad networks sign up publishes to promote and market an advertisers. web site, products and services. The publishers that are signed up by the CPA ad network are called affiliates. CPA ad networks are sometimes referred to as affiliate networks. While this is not entirely wrong, they do have some differences. CPA ad networks can be seen as CPA brokers, they work very closely with their advertising clients to find the top publishers to market and advertise their products. They differ from affiliate networks in a number of ways. First, CPA ad networks are very client focused whereas most affiliate networks are much more passive when it comes to advertiser CPA performance. In addition, many affiliate networks usually require their affiliates to pay a start up fee, as well as be prequalified in a number of areas. As a publisher, CPA ad networks are usually much less strict on who can join and are normally free to join. In addition, besides being extremely focused on an advertiser.s performance, CPA ad networks generally work hard on retaining their affiliates, usually by paying them very well and on a regular payment schedule.

Lead Generation

Lead generation is one of the most popular products that CPA ad networks offer. Generating leads is one of the mainstays of a CPA ad network. Most CPA ad networks work with thousands of publishers in almost every niche to generate lead generation. Lead generation is usually in the form of having a web site visitor sign up for a newsletter, more information about a product or service or to win a prize. Many advertisers build profitable marketing lists with information that is gathered from generating leads. Usually an advertiser will pay a specific fee for each compete lead a publisher receives. The role of the CPA ad network is to broker the advertisers lead generation campaign to the right publishers. Most CPA ad networks spotlight advertisers campaigns to their affiliates, in addition specific affiliates may get preferential treatment especially if they produce a lot of revenue or are in a specific niche. It should also be noted that many CPA ad networks take their campaigns to other ad networks to see if other affiliates are interested in promoting a specific campaign. In the industry this is known as competition and many CPA ad networks work together in this endeavor.

Commission for Acquisition

While lead generation is the main stay of CPA ad networks, other products that are available are cost per acquisitionwhich is the sale of a product or service. Publishers promote and advertise a product on their web site and if this product is sold, the advertiser pays a commission that is already pre determined. While this is one of the most advantageous ways to market a product for an advertiser, there is a lot of risk on the part of the publisher, most notably the expense of promoting the product and the advertising space given to the product on the publisher.s web site. CPA ad networks work very closely with the advertiser and usually make sure the product is up to par for its affiliates.

CPA Ad Networks Attract Big Name Advertisers

While there are plenty of smaller businesses selling products and services, one thing that publishers should consider when thinking about joining a CPA ad network are all the big name advertisers that use a CPA ad network. If you are concerned about the product and services that you will be promoting on your web site, you should know that up to 40% of advertisers on CPA ad networks are large corporations with well known products and services.

Read more »